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Tips for Choosing an Influencer for Your Marketing Campaign

By Joseph Lubandi

Posted on July 27, 2018

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You may have recently seen one of your favorite celebrities vouching for a product or brand in one of their social media posts. Chances are, they may be part of an influencer marketing campaign. Influencer marketing seems to be the new wave for businesses, and this could be because of how effective it is proving to be. It could also be because, in some instances, it is a cheaper alternative to traditional forms of marketing. You may be reading this because you’ve been thinking about using an influencer and need some tips regarding how to start.

This article is going to give you a few useful tips that you can use when choosing an influencer for your marketing campaign.

Do Your Research
When thinking about choosing an influencer for a campaign, one of the first things you may consider is choosing the most popular person you can think of. However, you should know that this isn’t always the most effective method. Before choosing an influencer, it’s imperative that you do research. What you should be looking for in an influencer is someone who adequately represents your brand, has influence amongst their audience, and shares similar views and values as your brand. Once you’ve identified someone who fits this description, then you can go on to getting in touch. If they happen to be located somewhere outside of the country, consider getting in touch by using social media, video calling, or Viber Out, seeing as they have relatively low international calling costs.

Set Goals
When deciding to carry out an influencer marketing campaign, another key thing you need to do is set a goal. This should outline what the purpose of the campaign and the influencer is as well as what message you’re trying to get out there. Some things that you should be looking out for are whether you hope to gain visibility, whether your goal is to increase sales, and what you hope to get from your relationship with the influencer. As with any relationship, it’s good to think about what you can give them and what they can give you. By thinking about these things, you should be able to set specific goals and choose an influencer that you believe can help you achieve them. Also, remember that any goal you set should have metrics that can be used to measure success.

Produce the Right Content
Once you’ve chosen your social media influencers and set goals, the next step is to create content. Whatever you choose should be engaging enough to attract likes as well as drive traffic to your website and get them to purchase products if that’s your end goal. It’s also key that you ensure the content your influencers produce is natural and authentic so that their audiences are more open to listening.

Influencer marketing can be extremely effective when done in the right way. It can extend your reach to new audiences, help improve your branding and create positive impressions about your brand. By following some of the tips above, you should find that your next influencer marketing campaign is a success or something close to it.

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via: PC Tech Mag