Ykee Benda stars in World Cup anthem

By Joseph Lubandi

Posted on April 24, 2018

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Ykee Benda

By Our Reporter

The official FIFA World Cup global anthem dubbed “Colours” has been released.

Created by Coca-Cola in partnership with global music icon Jason Derulo, “Colours” celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.

A localized version has also been created starring musician Ykee Benda to uniquely celebrate Uganda’s passion for football. Other top artists – Diamond Platnumz, South Africa’s Cassper Nyovest, Ethiopia’s Sami Dan and Mozambique’s Lizha James have also worked on localized versions to depict the colours and styles of their different countries.

Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said, “We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup”.

Coca-Cola Uganda Brand Manager Ms. Miriam Limo expressed pride at the international recognition that this global endeavor has created for Ykee Benda and the other local artists.

“Providing a platform for renowned as well as upcoming and less mainstream artists to collaborate musically is the backbone of Coke Studio and we at Coca-Cola are always proud to see one of our local artists get recognized internationally. Having 2017 Coke Studio representative Ykee Benda participate in such a global project signifies the impact that the Coke Studio initiative has not only on the participating artists but also on Africa and the rest of the world,” she noted.

“Colours” will become the sound track to fans’ excitement for the tournament, as it begins playing across the world in the build up to the kick off.

The post Ykee Benda stars in World Cup anthem appeared first on BigEye.UG.

via: BigEye